Find the weak point
Check mobile layouts, the path to a request, the clarity of your offer and key page speed. A new visual design alone cannot solve outdated software problems.
Keep what works
Before changing anything, list pages with traffic, requests and backlinks. Keep valuable content and existing URLs. Map replaced URLs to matching new pages with 301 redirects.
Test the new journey
The prototype should answer customer questions and lead to a clear action. Remove unnecessary steps, make forms mobile-friendly and check contrast and keyboard navigation.
Measure the result
Compare successful request delivery, speed and usability as well as appearance. After launch, check indexing, 404 errors, redirects and core business workflows.